Page 72 - Sicredi Ingles Flipbook

Woop Sicredi
Sicredi’s first digital transformation roll-out was a product for the new banking core, Woop Sicredi. The name was created by combining two words: “Wow” and “co-op”.
Launched in June 2018, Woop Sicredi is a 100% online account, considered the first platform to offer an online credit union experience in Brazil. Using a mobile pho- ne, members can keep track of their membership, the daily routine of their credit union
Woop Sicredi, a digital account offered as part of our new banking core.
and experience the principles and values of cooperativism. The solution provides access to a series of information, which guarantees proximity and transparency in the relationship. Available data inclu- des performance, number of members, main community impacts - and several other pieces of content aimed at engage- ment, such as cooperativism, the history of the credit union and Sicredi, as well as financial education. The account can be opened online, allowing members to perform all the stages involved in banking management.
The use of mobile phones for banking operations has leveraged growth, fi- nancial inclusion and access to banking transactions. In 2018, the number of transactions performed via mobile tele-
phone surpassed internet banking transactions.
Thanks to its modern and simple brand, which expresses the direct association to
the essence of cooperativism, Woop Sicredi attracted profiles that, to that point, did not enjoy a close relationship with credit unions, especially in terms of youths. In little over | 70